Google My Business is Google's powerful easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
Consistency; You want the information on the web about your business to be accurate no matter where your customers find it. GMG helps you input, manage, and update the correct information and details about your business across the internet on one directory so that searchers are getting the right info through search engine queries.
Boost your Business's SEO; Google My Business can be a key part of your local SEO and marketing strategy, helping customers in your area find you, and your business improve search engine rankings.
Easily Manageable; Supplying information about your business to audiences can be done easily on one master dashboard within Google My Business, providing you a stress-free way to increase your business’ visibility on the web. Plus, Google My Business has an app available for on-the-go management.
Helps Create Good First Impressions; Creating an accurate and detailed Google My Business listing helps your business put its best face forward. Utilizing photo and video upload features give your customers the most thorough idea of what your business can offer them.
Simplified Review Management; Monitor, manage and respond to reviews from your Google My Business dashboard to stay connected with customers and improve relationships.
Engagement Opportunities; You don’t just want audiences to find your business; you want them to connect with you. Google My Business provides numerous opportunities for customer interaction, like posts and messaging, and makes it easy to nurture relationships with your audiences.
Provides Insights; Google My Business provides you with insider insights about your business listing, giving you valuable knowledge into what’s working and what’s not. Insights focus on how customers find your listing on Search and Maps, and what they do after they find it, helping you make changes to improve your listing and your business.
Feature on All Location, and transportation based apps like UBER, SafeBoda, Bolt, Taxify, and many others; Google My Business gives you the opportunity to extend your business/ organization visibility range, letting your clients easily locate you.
Bookings; When offering a service to potential and repeat customers, you don’t want to tire them by making them jump through complicated procedural hoops to connect with you or find information. In conjunction with an integrated provider, Google My Business’s Bookings feature makes it easy for visitors to easily schedule appointments through your listing, and for you to manage those bookings on a simple online interface.
Greater ROI; It’s been found: local search delivers a greater ROI than other digital marketing channels. Plus, it delivers higher-quality leads and more engagement (i.e. clicks and calls). With Google My Business, you’re taking key steps toward building your local SEO and drawing customers to your business. That’s a big plus.
Menu Tool; If you’re a local restaurant, salon, or business that offers list-style services, you can use Google My Business’s Menu tool to show audiences what you offer directly within their Google search. Without having to utilize a third-party service, you can edit menu selections, including titles, prices, descriptions, even nutritional stats. This way, your audiences don’t have to go scouring the web for the info they want about your business’ offerings. The convenience and accessibility will not go unnoticed by customers.
Heat Map Insights; In addition to basic insights about how customers are finding your Google My Business listing, Google allows you to track from which areas customers are requesting directions to your business, and at various zoom levels, like post code, city, and country. This provides useful clues into which geographies are being attracting to your business. This in turn, can help you plan and execute your marketing efforts more effectively. Heatmap insights can be accessed from your Google My Business dashboard.
Post Tool; Google My Business gives you a simple way to market to sale-seeking audiences with Offer Posts, through which you can publicize discounts and drum up business. A bonus: it’s free to use.
“People Also Search For” Footer; Google My Business provides simple but useful insights into your company’s competitors with it’s “People Also Search For” feature. Located at the bottom of your Google listing, this footer allows you to see what other types of products customers might be searching for, and what other businesses might be associated with yours. By cluing in to your competition, you can boost your efforts to offer the best value in your field through your business.
Relationship-Building Opportunity; Creating and managing a Google My Business listing isn’t a one-sided effort; it’s an opportunity to build engaging, two-way relationships before you even meet customers in person. By building a thorough business listing, updating it regularly, and connecting with audiences through posts, review response, and messaging, you demonstrate not only strong customer service skills, but a genuine interest in personal connection.
Partnership; “Making friends” with Google by utilizing their tools is a never a bad idea for your business. In fact, connecting with the search engine of all search engines can only help your business. Partnering with Google’s virtual prominence will help you establish and build brand visibility.
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